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[UPDATED ARTICLE]: B2B analytics is always a bit of a challenge, there are a variety of tools available, from enterprise pricing analysis tools to fully automated marketing systems, and many times it is hard to know where to start, resulting in nothing being done at all.
If your company is focused on business-to-business and uses the website to collect leads, I suggest you try a new Finnish tool that is “on top of” Google Analytics. What I am talking about is Leadfeeder which I started to use after I heard about the company in the SLUSH Top 100. If you are currently doing nothing at all in B2B analysis and are considering in which direction to proceed, I would say that the first step is to try one of these tools. If you already have internal analysis and processes in place to capture and track B2B leads from your website, then this is nothing for you. However, for the average business owner who wants to get a little more out of his website, this is a great tool.
